Can I show banners only, not text ads?
Yes, you can. To do that, click the "show banners only" checkbox on the campaign page:
You should add as many banner sizes as possible before doing this. At the time of writing this note, the most popular sizes were the following:
It would be best if you had at least 300x250, 728x90, and 320x100 sizes, as they cover ~80% of traffic.
If you enable the "show banners only" option, all the adaptive ad units become unavailable, including those matching your banner sizes. So, the amount of traffic that you receive will decrease.
Mind that a banner will be shown by default if you have a banner and a text ad for one ad unit size. So, if you have all or nearly all banner sizes, you probably don't need the "show banners only" option.
After enabling the option, please, check your estimated daily performance on your Campaign -> Payment model page: the quantity of traffic will decrease, and the campaign might become less efficient. Be careful!
You should add as many banner sizes as possible before doing this. At the time of writing this note, the most popular sizes were the following:
It would be best if you had at least 300x250, 728x90, and 320x100 sizes, as they cover ~80% of traffic.
If you enable the "show banners only" option, all the adaptive ad units become unavailable, including those matching your banner sizes. So, the amount of traffic that you receive will decrease.
Mind that a banner will be shown by default if you have a banner and a text ad for one ad unit size. So, if you have all or nearly all banner sizes, you probably don't need the "show banners only" option.
After enabling the option, please, check your estimated daily performance on your Campaign -> Payment model page: the quantity of traffic will decrease, and the campaign might become less efficient. Be careful!
Updated on: 11/09/2022
Thank you!