Conversion means that the visitor of an advertiser's website has made an action that brought profit to the advertiser. There are multiple factors affecting the conversion rate, which include: the quality of traffic, banners, idea of the project being advertised, landing page design, content and ease of use, etc.

A-ADS provides the targeted audience and helps to create proper ad formats. The most important conversion part is occurring right on the website that is promoted, so both advertising formats and the landing page should be correlated and do the job.
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