Articles on: Information for publishers

How are unique impressions counted? Are the numbers correct?

We have a different method of counting unique impressions: we only count globally unique impressions as unique. Our numbers differ from those shown in Google Analytics or other ad networks.

One IP can be counted as unique every 24 hours across the entire A-ADS network when calculating globally unique impressions. So, when a visitor (considered as one IP) first sees our ads on our publishing sites, it creates a unique impression. It does not make another unique impression throughout the day, regardless of the sites/pages they visit or ads they see.

As a result, the number of unique impressions you see on our network will typically be lower than those you see elsewhere. But don't be concerned - it doesn't affect your earnings as the counting method is the same for all our publishers.

Unique impressions make a significant contribution to your income. However, it would be best if you still considered the other factors that our network considers in calculating earnings. Read more in our blog article.

Updated on: 11/09/2022

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