In our experience, it’s best to deactivate the ad units that don't work for you and run some experiments, meaning using a small daily budget to test the rate at which traffic will convert, using different settings, then making a decision on how you configure your campaign, based on the results of your experiments. Please, note that goal tracking is advised, for more information on goal tracking, visit https://a-ads.com/blog/2019-10-16-advertisers-why-do-i-need-goal-tracking-how-to-switch-it-on/
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