Articles on: Information for publishers

My website generates thousands of impressions, but your network does not correctly count them. What's the reason?

Our default metric is the number of globally unique impressions per day. We won't count it as unique if we have already got an impression from the same IP today (no matter who generated it). It's not a problem since we are not a pay-per-impression network and all publishers are in the same position.

However, for debugging purposes, we roughly count non-unique impressions too, and you can see the charts on the Stats tab of your ad unit page ( If you have lots of non-unique and no unique impressions, double-check that your traffic comes from the domain corresponding to the URL specified upon ad unit creation.

Updated on: 11/09/2022

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