First of all, it’s needed to understand our main payment scheme — CPD (daily budget):

Advertisers set targeting parameters and specify a daily budget — the amount of money they want to spend daily. We sum up all the money spent by advertisers on targeted traffic and give each campaign a share of impressions proportional to its spending.

So, actually, spending depends on your expected results.

The best way to determine the necessary daily budget:

Go to campaign creation page
Choose targeting: category or categories you’d like to target
Choose a language
Adjust Daily budget and see how the traffic estimations change:

Our system shows expected results based on targeting and market conditions, so these numbers are only estimates.
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