Articles on: Information for advertisers

What is max CPM?

CPM means cost per mille (cost per a thousand) impressions. It's counted like:

CPM = all spent money / all impressions * 1000

Max CPM means you're not ready to pay higher CPM for the traffic. So max CPM is the maximum price you're prepared to pay for the traffic. It doesn't mean that your actual CPM will equal your max CPM, although it's possible.

You might want to set a different max CPM. It can be done at, where your actual campaign id should replace YOUR_CAMPAIGN_ID.

Updated on: 05/09/2023

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