CPM means cost per mille, costing a thousand globally unique impressions. It's counted like:

CPM = all spent money / all unique impressions * 1000


Max CPM means you're not ready to pay higher CPM for the traffic. So max CPM is the maximum price you're prepared to pay for the traffic. It doesn't mean that your actual CPM will equal your max CPM, although it's possible.

Our default max CPM is 15 USD.

You might want to set a different max CPM. It can be done at https://a-ads.com/campaigns/YOUR_CAMPAIGN_ID/payment_model/edit, where your actual campaign id should replace YOUR_CAMPAIGN_ID.
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